Why is it Important to set Goals

Increases Self-Confidence

When you set goals and achieve them, it provides a major boost to your self-confidence. This increase in self-confidence will improve all areas of your life, from your relationships with people to your success in business to your overall attitude.

Pushes Your Comfort Zone

Along with boosting your self-confidence, setting goals also provides an opportunity to expand your comfort zone. By setting goals and breaking them down step by step it makes them more achievable and also enables you to expand outside your usual comfort zone.

Balance Long-Term and Short-Term Goals

While there are no rules for setting goals, we recommend striking the right balance of short term and long term. This way, you have big things to work towards while still benefiting from the motivation that comes from achieving things in the short term.

For example, you might have a long-term vision of running a marathon, but that’s far too big a goal to help you maintain the motivation to meet it. To balance this, you can break that down into smaller goals that form a marathon training plan that consists of running a certain number of kilometres per week. This way your goal is much more achievable.

Set SMART Goals

The SMART goal framework is a powerful tool that you can use to set yourself up for success to achieve any goal you want. It consists of setting goals that meet the following criteria:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

By using this SMART guideline, it makes it more achievable to reach your goals and gives you a greater chance at achieving these goals.


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